Snugglelight is a sustainable, seasonal product concept designed for Tesco's Power Aisle. This cozy lamp adds warmth to customers' homes throughout the year. It can also be accessorized with a collection of seasonal knitted covers, allowing Tesco customers to celebrate each season with the same product.
The Concept
Tesco consumers can enjoy Snugglelight, a cozy globe lamp featuring one of four exclusive knitted covers for the current season. As the seasons change, users can easily swap out their covers for new designs, with the option to keep or return the old cover for a discount on their next Snugglesleeve. Additionally, Snugglesleeves will be sold separately, encouraging existing customers to expand their collection of exclusive designs.
This innovative concept not only enhances the lamp’s usability but also promotes sustainability, allowing Tesco customers to decorate their homes in a fun and eco-friendly way. With its collectible covers, Snugglelight is a versatile addition that beautifully adapts to any home throughout the year.
The Target Audience and their gains
The target audience is busy Tesco families looking for affordable seasonal decorations that last in the home. Seasonal products in the Power Aisle are often perceived as disposable, driven by fast-changing trends and contributing to waste. By incorporating the growing trend of collectability, SnuggleLight allows users to refresh their product with seasonal decorations without discarding anything, promoting longevity and reducing environmental impact
Key Features
SnuggleLight features a frosted epoxy resin globe with a smooth surface, perfect for shelves, bedside tables, or as a centerpiece. It uses battery-powered LED lights with a cool toned glow.
For Christmas, Easter, and Halloween, three main knitted designs will be available, such as snowflakes, Santa hats, and Christmas trees. Each season will also feature an exclusive, limited-edition design inspired by Tesco’s brand collaborations to drive excitement and collectability. Smaller holidays like Valentine’s Day or Mother’s and Father’s Day will include 1–2 core designs.
The base is crafted from recycled HDPE plastic, dyed in a neutral wax-paper tone to complement any cover. This material and colour emphasize sustainability and longevity.
Seasonal covers are sold with the lamp or individually, allowing customers to expand their collection.
Marketing
In-Store Promotion
The packaging is eye-catching, with exclusive designs featured on the front to create a sense of urgency amongst Tescon consumers to encourage impulse buys.
Seasonal bundles can be offered, e.g., “Buy SnuggleLight now, get 20% off Valentine’s cover!” to encourage collectability.
Online Promotion
The Tescofood Instagram account can post reels showcasing a user replacing knitted covers to suit the new season, highlighting the product’s versatility.
Tesco can create posts featuring the Snugglelight in various knitted covers. Taglines such as “Designed for Every Season, Built to Last” or “Seasonal Charm, Sustainable Design” can be used to underscore the longevity of the product.
